“”

Women's Health, Your Way

January 28, 2026

Ask & Search With Clara

Welcome to a new standard for women’s health answers.

GIRLHOOD / A Late-30s Girl Walks Into Sephora…

A Late-30s Girl Walks Into Sephora…

A Late-30s Girl Walks Into Sephora…

Anyone who knows me knows I am low-maintenance when it comes to beauty and personal care products. My holy grail lineup? The CeraVe Hydrating Facial Cleanser (yasss, queen) and EltaMD's tinted, oil-free sunscreen (truly, the G.O.A.T. in my humble opinion).

I’ve always been an acne-girlie, so tretinoin and I have been BFFs for a longggg time. Because of that, I haven’t worried much about “anti-aging,” one of the very few perks of being perpetually acne-prone. But now that I’m in my late thirties, I’m starting to notice that a little under-eye cover-up could go a long way.

So today, I ventured into Sephora. Does that store give anyone else hives? Between the lighting, the endless shades, and the too-cool-for-me twenty-somethings, I felt wildly out of my depth. I stood in front of a wall of Kosas concealers, squinting at labels like “neutral olive” and “light medium cool,” wondering when shopping for makeup became an exercise in self-doubt.

A fellow millennial next to me laughed, equally overwhelmed. We bonded over our confusion, shrugged, and went on our separate ways — one (potentially matching) concealer richer, still none the wiser.

Walking out, I realized maybe that’s what getting older is like: figuring things out bit by bit, celebrating the small wins, and occasionally, standing in Sephora wondering how the hell you ended up there... all while letting yourself laugh through it.

Ask Clara: Why do women feel the need to look "good" all the time?

More from GIRLHOOD

I’ve spent more time than I care to admit staring at patient portals, waiting for test results to populate. Fertility labs. Hormone panels. Bloodwork that’s supposed to explain why something... Read more
The best thing that happened to me this most recent postpartum wasn’t a supplement, a system, or a “game-changing” routine I would later forget to keep up with. It was... Read more
On Rescripted’s weekly standup this morning, we acknowledged what everyone’s been feeling: things are heavy right now. With everything happening in Minnesota, layered on top of the general state of... Read more
As someone who has spent the better part of the past 22 days away from social media (thank you, Opal app), I picked a truly chaotic week to check back in. I opened... Read more
I’m currently three months overdue for a breast MRI. Not because I forgot or decided to live dangerously, but because staying on top of your health sometimes feels like it... Read more
The other day, I got my period on cycle day 30, and my first thought was: Didn’t I just have this? Which is funny, because for most of my life,... Read more
Next week would have been my best friend’s 37th birthday, but instead, she’ll stay forever 31 (morbid, I know). Lisa died of breast cancer almost six years ago, and... Read more
In a meeting recently, one of my colleagues was practically giddy about how much watchable, readable, and listenable content exists right now. She started listing shows, books, podcasts, even soundtracks,... Read more
This might be a controversial take, but if you’re a millennial woman who grew up in the ’90s and early 2000s, there’s a decent chance body image issues were a... Read more
Last weekend was full of lots of girlfriend time, which — for a mom of three — is few and far between, deeply needed, and never (ever) taken for granted.... Read more